Tuesday, August 26, 2008

iPhone 3G in India...

Finally... finally... after such a long wait.. iPhone comes to India.. officially. But, despite all the hype and wait around it, the affordability of it really a huge question mark.

I didnt change my mobile phone for last 2 years, waiting for the iPhone to come to India. I booked an iPhone for me through both the prospective service providers in India, Airtel and Vodafone. It was all in anticipation that once its released in India, there would be huge queues for buying it, as was seen in other parts of world for iPhone 3G release.

However, the launch in India was not as expected. There was hype, but not as many customers. I am not a statistician and therefore cant give any numbers to prove my point, but I guess I have a feeling for the situation.

In my view, the pricing of the iPhone is a big reason for its slow launch. I cant say whether or not it would pick up in future, but right now, the price tag of 31000 and 36000 INR for iPhone is a very very high price. I mean, yes its a good phone, there are nice features, but thirty one thousand rupees... its just too much for a gadget in my view. And then, compare the price of the phone in US, 200 USD.. converts to around 8000 INR and so it shows that apple is selling that phone 4 times as costly as in US.. what kind of business strategy would that be ??? Especially in a cost sensitive market as India...

There would be people buying it, but not like me, not the average Indian IT guy, who knows the features, their meaning and usage and has a wish to own one. I dont know many who'd take up the phone at this price tag.

May be Apple will come back with a price cut in India as well, as they did in US... but will they offer people refunds for the difference.. we'll see...

Till the time apple decides to cut down on the price tag, my wait for owning an iPhone continues...

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